We are the driver for outstanding service and excellence for both national and international brands.
We think globally and act locally: glocalisation is our aim (global & local).
We are dedicated, inventive and trail-blazing.
SWISS tradition of excellence is how we act and think.
Much of today's licensing business is based on what it was twenty years ago, although it has changed completely in terms of the required support, necessary implementation parameters and potential available partnerships.It’s no longer the case that a brand name is simply put on a product.
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Brand visualization creates identity and connection! We all know that a first impression of ourselves, whether real or perceived, creates a lasting impression on others. For a brand, 80% of what is visualization by those who see it is based on the same principle, namely sensory impression and how clearly that impression is received by consumers. Through strong visualization and imagery, we immediately recognize if something appeals to us, interests us and is relevant.
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We’ve described in detail the development of a corporate strategy plan in our first 3 blogs. Now, it’s important for us to discuss how departments and employees outside management are critical in strategy implementation. As soon as the plan is communicated at all levels of the firm, employee contributions are more easily understood by everyone. Clear communication is a prerequisite for this understanding, and it must be exercised ongoing. This tactic is indispensable for the training and education of employees.
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